The actual IT services you are providing to the customer sites at the center of IT service management. For the purpose of achieving a specific goal that is advantageous to the customer, this service should be valuable.
However, establishing a true IT service can be difficult, especially if IT and the customer have different expectations of what is required of them. This difficulty can be explained in part by perspective:
- As a result of the application and infrastructure, IT views the service in a holistic manner.
- Outcomes and usage are how customers view the service.
Customers and IT staff must work cooperatively to define the IT services being offered if businesses are to properly help customers in achieving their goals.
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“IT services” are exactly what they sound like, aren’t they?
Customers utilise IT services with the goal to complete a certain task when they buy them and/or use them. A service, according to ITIL4, is any technique that makes it possible for consumers to create their own value without having to bear all of the costs and risks themselves.
Because of the technical nature of this term, let’s use a hospital as an illustration to explain it. A hospital might invest in a patient management system to better manage its patients throughout the entire patient lifecycle, which includes checking in at the front desk, being taken to triage, seeing nurses and doctors, getting medication, treatment, or prescriptions, scheduling a follow-up appointment, and ultimately being released. There’s a lot to handle there!
- Not merely for the purpose of adopting technology, the hospital doesn’t make investments in the system. Instead, these are the results that the hospital achieves by implementing this IT solution: better patient care.
- Technical elements like coding or APIs aren’t generally things that hospital employees are eager to master. Instead, they seek to comprehend the costs and dangers associated with specific patient scenarios.
- By using the system efficiently and effectively to serve its patients, the hospital gains advantages such as happier patients, more motivated staff members, and improved financial results. This is the value that is being created.
- This value can only be realized by working hand in hand with Co-creation is achieved by IT or the system supplier by raising any challenges encountered and by sharing a common understanding of the requirements.
The four components of this definition form the blueprint for viewing all services, both by providers and consumers.
An overview of the types of services provided by IT
Let’s examine how we can define IT services now that we understand what they should do:
Services geared towards the customer
The term “customer-centric” can be used to describe IT services. Customers typically deploy and use services without being aware of everything that goes on behind the scenes. Although this is usually not a problem, as technology continues to change the workplace, the methods by which users access and utilize these IT services are developing so quickly that the very definition of an IT service is changing.
According to Dion Hinchcliffe, this continual transition requires that all business groups, including operations, marketing and sales, and customer service, fundamentally rethink how we think about delivery channels. This is due to the need for all business units to be digitally redesigned and packaged. The way business is done now requires that all work, including both goods and services, be supplied digitally first.
This suggests that a service should be characterized by the means by which a customer gets it—most frequently digitally—as well as the ways in which they can access the alternatives offered by the IT service, such as explicitly targeted features for customers and internal IT systems that power the service.
For the patient management system of a hospital we discussed previously, this definition applies:
- Digital, most likely via a web portal, a mobile site, or both, is the hospital’s main method of communication.
- The main programme that the hospital uses, the digital portal, gives the various hospital employees access to a range of features that serve the overall goals of patient management.
A list of services and packages that are offered
The services themselves are the topic of another definition of services. One or more services may be included in a service offering, sometimes referred to as a service package, which is created to cater to the demands of a specific consumer demographic.
An IT service provider, for instance, can speak with a client to learn about their wants and goals. With this knowledge, the service provider can use their pertinent services to tailor a service offering to that customer’s requirements. An assortment of these services could be provided, for example:
- A product that is physical or tangible
- Resource access, such as subscriptions based on timed usage
- Maintaining, processing, or supporting services
The patient management system of the hospital can be broken down into five components:
- The registration of patients using a CRM
- The chain of handlers can be moved by using a workflow engine
- Inventories for pharmacies
- Silver support that responds immediately to issues 24 hours a day, 7 days a week
Due to the fact that the service offering is made in response to client needs, defining it as such ensures that both IT and the customer have the same expectations for the service as well as the essential elements that enable it to live up to them.
Services provided by IT are aimed at achieving
Whatever definition you choose for IT services, never lose sight of the real objective of all technological services, which is to ensure that both customers and IT service providers are aware of the results that the client requires. Only then can IT guarantee that the customer-invisible underlying elements are managed as smoothly as is humanly possible to achieve the customer’s outcomes. Value is what truly matters at the end of the day, and the consumer is in complete control of this situation.