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Benefits Of Integrating Your LMS With A CRM

by Techies Guardian
Benefits Of Integrating Your LMS With A CRM

Benefits Of Integrating Your LMS With A CRM – As the technology evolved, many tools and systems were invented to help organisations streamline their business processes. All of them became immensely popular as they allowed businesses of all sizes to automate various tasks, making them time and cost-effective. With time, these tools went through several transformations and changed as per the needs of the corporate world.

One such tool is the learning management system. An LMS is a powerful tool that allows organisations to train their employees in an engaging, secure and interactive environment. Some LMSs also offer gamification features that allow employees to have real-life experiences, similar to those of playing games. All these aspects are bound to not only make training more effective but also safe in the wake of the ongoing pandemic.

Recent technological advancements have made this tool even more efficient by enabling it to integrate with other systems such as CRM. A CRM system helps organisations in managing their customer relationships. It is a tool to bring together all of your sales, marketing, and customer service activities.

By using LMS such as Skilljar that integrate with CRM, businesses can capitalize on the benefits of each system. It allows you to develop tailored online training programmes for sales and customer service teams depending on their skill gaps. Trainers can also track the progress of the trainees and assess the effectiveness of a programme.

The LMS-CRM integration can offer many other benefits as well. In this article, we will discuss a few of them in detail.

1. Better Customer Training Insights

By integrating your CRM and customer training LMS, you can gauge a comprehensive insight into the behaviour and learning needs of your customers. You can use the integration to determine the courses and content that customers are actively looking for. This will help you in developing a training programme that is better aligned with the needs of your learners.

For example, if you notice that a majority of customers are looking for training material related to a specific feature of product A, you can build a course/video explaining that feature and its uses. This can help increase your customer satisfaction levels.

You can also gain information regarding their engagement levels, certifications completed, the number of times they visit your learning site, and much more. These details are important if you wish to keep a track of your customer training initiatives.

2. Optimised Sales

The CRM integration can also help you identify the patterns in the sales of your training courses. This information can enable your company to determine its target audience based on the requirements and preferences of its users. It can also be used to create appropriate and impactful marketing campaigns that encourage users to move on to the next stage of their buying journey.

3. Data Centralisation

Your LMS is capable of offering you detailed reports regarding the progress and participation of each trainee. You can also review various metrics such as completion rate, time spent on each course, etc to determine the engagement level of your trainees. However, if your LMS operates in isolation, only your administrative staff can access these reports.

If your customer-facing teams want to review these reports, they will have to wait for administrators to pull them out and transfer them. However, with LMS-CRM integration, you can automatically sync data with your CRM portals. Concerned stakeholders can access those portals and pull out whatever report they need themselves.

This can improve your organisational efficiency and eliminate data bottlenecks.

4. Time-Effectiveness

LMS-CRM integration may eliminate data redundancy and the requirement for manual updates. Learners can enrol automatically or be assigned to specific programmes. This is especially beneficial for new hires as they can be directly enrolled on onboarding training programmes.

This integration will also help trainers/instructors by notifying them about trainees who are lagging behind or need extra support to complete their courses. They can also set reminders for expiration dates of employee certifications. This will allow them to timely enrol those employees for renewed certifications.


With this article, we tried to highlight the key advantages of opting for LMS-CRM integration. We hope that this information proves helpful and allows you to make your business process more efficient.

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