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Cyber Trust Mark Write for Us – The Biden administration has launched its long-awaited Internet of Things (IoT) cybersecurity characterization program to protect Americans from the many security risks associated with Internet-connected devices.

Officially called the U.S. Cyber Trust Mark, the program aims to help Americans ensure that they purchase internet-connected devices that include robust cybersecurity protection against cyberattacks.

The Internet of Things, a term that includes everything from fitness trackers and routers to baby monitors and smart refrigerators, has long been considered a weak link in cybersecurity. Many devices come with easy-to-guess default passwords and a lack of regular security updates, which puts consumers at risk of being hacked.

The U.S. government has launched the Cyber Trust Mark, the long-awaited Internet of Things security marking program.


The Biden administration says the Energy Star-influenced voluntary labeling system will “raise the bar” for IoT security by enabling Americans to make informed decisions about the security credentials of the Internet-connected devices they buy. The U.S. Cyber Trust Mark will be a distinctive shield logo on products that meet applicable cybersecurity standards.

This standard, set by the National Institute of Standards and Technology (NIST), would require devices to require unique and strong default passwords, protect both stored and transmitted data, offer regular security updates, and ship with incident detection capabilities.

The complete list of criteria has not been finalized. The White House said NIST will immediately begin work on defining cybersecurity standards for “high-risk” consumer-level routers, devices that attackers frequently target to steal passwords and create botnets that can be used to launch distributed denial-of-service (DDoS) attacks. This work will be completed by the end of 2023, with the goal of the initiative covering these devices when launched in 2024.

“We knew we didn’t want to create a label that said this product was approved and secured and then stayed safe forever,” said a senior administration official. “The QR code will give you up-to-date information on ongoing compliance with cybersecurity standards.”

The White House said U.S. retailers will also be encouraged to prioritize labeled products when placing them in stores and online, and many of them have already signed up for the initiative, including Amazon and Best Buy. Other big-name tech companies already agreeing to the voluntary labeling initiative include Cisco, Google, L.G., Qualcomm, and Samsung.

While the initiative will initially focus on high-risk consumer devices, the U.S. Department of Energy announced Tuesday that it is working with industry partners to develop cybersecurity labeling requirements for smart meters and power inverters.

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