TikTok was founded in China in 2016. Its creator is ByteDance – a company specializing in the production of web applications. A breakthrough for the platform was the purchase in 2017, for a billion dollars, of the musical.ly application, which was in direct competition with the website. Since then, TikTok has grown rapidly in popularity. The first half a billion users hit in 2018, a billion in early 2019, and one and a half billion a few months later.
The amazing thing about TikTok is that you can create super unique and eye-catching video content. Later, you can use the same content on other social platforms, such as Facebook or Instagram. Your commitment grows with your appetite (the more you eat, the more hungry you become) Besides, your content has a chance to become a VIRAL
Viral is a huge publicity for you and your business.
This is a great time to get started as most marketers still don’t use this platform! As Gary Vee says, “You have to be the best or you have to be the first.” If you are the first, you will probably become the best soon!
See how to use TikTok to create interesting content for your Moving Company!
Table of Contents
Firsts things first. What is TikTok?
TikTok is a social media video app that allows you to create and share short clips with funny scenes of your performance, interestingly providing value, it’s a way to create videos! You can speed them up, slow them down, cut them easily! You don’t need complicated software for this.
– The application has 1.5 billion registered users and this number is constantly growing.
– Users spend an average of 52 minutes a day on it (only 38 minutes on Facebook)
– The platform is managed by artificial intelligence, it is programmed to fill the information channels of users who are interested in your content.
– You don’t have to post every day.
– People on the platform are positive about life.
– The chances of your video appearing as VIRAL are very high!
– You learn the application, thanks to which you can create short (from 15 to 60 seconds) unique videos, you can also use them later on Facebook and Instagram.
How your moving company can distribute your services?
Brands and companies interested in appearing on TikTok should bear several factors in mind, such as social media professionals, including the following recommendations and prohibitions
It took a while, but TikTok finally brought ads to its platform. TikTok offers four different types of ads, including:
Infeed Native Content
This type of ad is similar to story ads on Snapchat or Instagram and supports multiple features such as website clicks or app downloads.
Brand acquisitions
This allows brands to acquire TikTok for one day. They can create images, GIFs, and videos with embedded landing page links or hashtag challenges.
Create a campaign that encourages users to create and upload videos
Hashtag Challenges
Rather than trying to spread the hashtag challenge yourself, you can use promoted hashtags to increase engagement.
Brand lenses
Brand lenses are like 2D and 3D Snapchat lenses for faces and photos.
ADDs
Don’t make hard advertising. “If your business has a product, the best type of content to create is one that shows off your product but doesn’t appear to be openly advertised.” – For example, someone uses your vans during a move, or promotes something to your business.
As with any social media platform, advertising can help you reach multiple users on the platform. TikTok also offers precise targeting so you can be sure that your ads are reaching exactly the users who would be interested in your offer.
Work with TikTok influencers.
The influencers specific to TikTok may not be big yet, but they will, and you can work with them to expand your reach on the platform. Generation Z usually goes against anything that looks like traditional advertising. So working with TikTok influencers can help you connect with this generation of users.
Note
(Chipotle, teamed up with influencer David Dobrik on a paid marketing campaign for the #ChipotleLidFlip challenge and received over 100,000 submissions and 230 million views.)
To get results from TikTok influencer marketing, just make sure your influencers match your target audience. To find the right influencer for your business, you can search online tools to search TikTok biographies, find mentions of other brands, the most popular languages used by influencers, and more.
Let it be light and fun. TikTok “is an opportunity to show a more creative and humorous side of your brand”
Be honest.
“Videos that go straight to the target and are about 15 seconds long are preferred,” he says. “Content that is fun, honest and informal works best” –
Use music,
virtually everyone on TikTok is based on music so it’s a big part of it and you can use it strategically to make videos more interesting and engaging, it’s quite a creative approach when it comes to spreading publicity from moving companies.
Pro-tip.
shoot the video vertically, not horizontally (which creates big black bars above and below)
Summing up
All in all, TikTok is a great way to build your brand and create truly unique videos that you can later transfer to Instagram and Facebook, for example.
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