This Is Why Marketing Translation Is Essential – Even though businesses spend a lot of money on marketing campaigns in their own countries and languages, that’s rarely the case when it comes to expanding their reach to foreign countries and languages. One of the main reasons is, of course, the resources necessary to adapt their existing content and campaigns to new audiences across the globe.
If you want to reach a new audience in their own language, you need to implement high-quality marketing translation. Marketing translation can help you adapt your brand and message to local cultural needs and norms in the country where you’re trying to sell products or services.
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So, what exactly is marketing translation?
As you can probably guess by its name, marketing translation is the process of translation for marketing purposes. It includes translating various types of content into different languages, depending on the market you want to enter.
Some of those materials include:
- Website copy
- Blog posts
- Social media content
- Press releases
- Product packaging and descriptions
- Presentations, brochures, and posters
- Other marketing material
But due to the cultural differences between markets, marketing translation often calls for much more than simple translation. In most cases, there’s a need for localization and transcreation of content, which involves different processes and strategies.
Why is marketing translation important?
If you think marketing translation is what your business needs to expand globally, you’ll be happy to know that this type of translation can bring quite a few benefits.
Helps you reach a wider audience
It’s rather simple. The more people can understand your content, the more potential customers you have. So when you translate your marketing content into various languages, you have the opportunity to connect with a greater number of potential customers.
4 tips to take marketing translation to the next level
If you want your business to gain access to customers in global markets, there’s no denying that marketing translation is essential. However, translations have to be experienced, and it’s also crucial that they accurately reflect the brand’s intended message.
To make sure that marketing translation truly helps your business reach its global potential, consider these tips.
Research the target audience
Researching local trends and understanding cultural nuances are essential steps in crafting a successful translation. Before beginning any translation project, it’s important to research the target audience to make sure the translated message reflects your brand’s values and the meaning you want to convey.
Use localization techniques
Localization involves adapting content for a different culture or market by taking into account things like slang, dialects, colloquialisms, and local expressions. This process is key to ensuring that the translation resonates with the target audience.
Maintain consistent branding across markets
If your business is targeting multiple markets around the world, make sure that the messaging remains consistent across all languages and cultures. This means ensuring that logos, slogans, and product names retain their meaning in different cultures.
Test your translations before the launch
Once you’ve completed a translation project, test it with native speakers to make sure that all messages are accurately conveyed. This step is crucial as it can help you avoid costly mistakes and ensure that your product or service is well-received by the target audience.
Bonus tip: Hire a professional translator
This is arguably the most important step in marketing translation, as inaccurate translations can be costly and even damaging to a brand’s reputation. Make sure you hire a professional translator with experience and expertise in the target language and culture who can provide top-quality services.
By following these tips for marketing translation, businesses can ensure that their translations are of the highest quality and that they accurately convey the intended message. Hiring professional translators, researching local markets, and using localization techniques and tools are essential factors in creating successful marketing translations.
Additionally, it’s important to test translations with native speakers and maintain consistent branding across multiple markets. This should be enough to give you a great headstart on your marketing translation process.