If you’ve got a problem in 2023, you can guarantee there’s a mobile app out there to solve it. Given that 88% of all British adults own a smartphone, according to Uswitch, there’s no wonder businesses are leveraging the power of mobile apps. It’s not only large companies like HSBC or Tesco using them, as even startups are turning to the power of mobile apps. With this in mind, we’ll tell you why your business needs a mobile app in 2023.
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Strengthen Brand Recognition
Brand recognition is essential for any business, whether they deal in B2B or B2C. Having a mobile app is a great way to put your brand in front of your user base. To start with, think of a mobile app like a poster that your audience can see all of the time. You can design your app however you like, whether it be hip, stylish, bold, informative, or functional. If you can successfully get a user to see your branded mobile app more than twenty times, you’re pushing towards the recognition part of the equation.
Putting effort into the design of an app, especially branding elements, is essential for success in 2023. If you want to find out more about this, read this article about Brand Apps for B2B Marketing from a reputable marketing business.
24/7 Availability for Customers
Research conducted by Statista found that users in the United Kingdom spend approximately 4.25 hours per day on their smartphones. Considering people typically get around eight hours of sleep per day, this is a large portion of waking hours to spend on the phone. Taking this into consideration, having an app with the potential to get in front of the average Brit is a no-brainer.
Nurture Customer Loyalty
Having a mobile app allows you to keep up a close connection to loyal customers, as it’s not going to get lost among the sound of countless banners, road signs, social ads, and other marketing methods. With a direct line to your loyal base, you can send out tailored offers to keep them onside.
Boosting Customer Engagement
Regardless of what your service or product is, customers need ways to get in touch with you. Luckily, you can integrate a help desk or messaging service into your mobile app. Typically, customers much prefer to resolve issues without making phone calls, waiting for email replies, or visiting physical business locations. Just think about restaurant booking apps like OpenTable – their entire business is based around frictionless reservations.
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Apps are capable of carrying out countless tasks including messaging, shopping, reservations, information searching, user login, and so much more. However, one of the best parts about business mobile apps is the ability to put key information in front of your customers. In particular, thanks to push notifications, you can tell your loyal customers about special offers or events that may be of interest.
After reading about the benefits of having a mobile app in 2023, what are you still waiting for? Your loyal customers can’t wait to download your business app.