With 2022 upon us, marketing trends are sure to change. Be it B2B or B2C, every marketing trend is subject to change in the following year. Public relations agency and other marketing firms speculate how things will change and how the top B2C marketing trends will shape.
To help you better understand the situation, here are the top 5 most expected marketing trends in marketing for the year 2022.
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Top 5 B2C Marketing Trends to Look Out For
Experts have joined heads and come up with the most expected B2C marketing trends, marketers and businesses should look out for:
1. Video Content Will Soar High
Video-based content is doing the best in terms of engagement. Audiences prefer it over any other type of content as it is easy to comprehend, and understanding the basic concept does not require too much time. The best example for short video content is the most popular application of TikTok that become popular quite rapidly.
The application contains a wide range of content, which is a testament that audiences are willing to consume any content as long as it is in the form of a short video. After TikTok, many brands have picked up the concept and introduced short videos on various platforms. The video trend is not particularly new but started gaining popularity in 2021. It has been a great help for B2C marketers to produce high results.
Its high ROI has been the biggest reason content makers are now leaning towards short video content more than ever. This year many marketers will put all their eggs in the basket of video content.
2. Influencers Will Take Charge
Social media influencers are no longer people with a small following and less societal impact. In current times and the future, influencers have taken charge of the marketing game. Brands wanting to reach the audience use the reach of social media influencers to get their products and message across. Social media is the most lucrative option for marketers as it has a great deal of audience and is easy to use.
With the help of influencers, brands can market their brands to people in all corners of the world. Two components make social media influencers a more lucrative option, the first being a large reach. The second component is the trust followers have in these influencers. They are very likely to buy a product recommended by someone they admire. This may help businesses sell more products because a particular influencer uses them or is associated with them.
3. Audio Is Not Far Behind
Video content is not the only most favorable way to consume content, but audio is also a much-preferred option. In recent times, many people gravitate towards podcasts and other audio programs that they can listen to while they do something. Many businesses have already taken this approach and have nothing but positive feedback.
Audio marketing is a trend not just for B2C marketing but also for B2B. Brands across all industries are picking up on the importance of audio and are planning to invest more than they already do.This is why marketers should remain alert when planning their marketing strategies as things are looking up for audio.
It is still not explored as it should be, which means that marketers have a lot of time and space to jump on the bandwagon while it’s still vacant.
4. Community Care
When going for a brand or business, customers don’t just look at the services or products they offer but also for social accountability. This means that the audience expects different brands to play their roles and stand against different societal problems.
Trust building is very important when it comes to customers and companies. If customers do not agree with your business model or your statements on different problems, they will not buy from you. You need to make sure that you think through each societal issue properly and come up with a response that does not hurt the feelings of any individual and company.
Use your social media platforms to make a statement so that your audience knows that you did not ignore their problems.Another marketing tactic is to use this opportunity to do something for the society and will the confidence and vote of the general public.
5. Inbound Marketing over Outbound Marketing
Many marketers are often confused between inbound and outbound marketing, but according to experts, the upcoming year supports inbound marketing. Inbound marketing is all about going to your customers without having them come to you. This tactic can play well in your favor this year as it falls well with other marketing tactics such as video content.
Using inbound marketing strategies, marketers can develop highly engaging content for the audiences that can drive sales significantly. The Attract, Engage, and Delight model used in inbound marketing can be a great strategy to implement in 2022.
With SEO techniques, inbound marketing strategies can achieve much better results than outbound marketing.
If you are all set to plan your marketing strategy, you must take an in-depth look at these 5 marketing trends. These trends can surely help you transform your entire marketing strategy and reel in all the results you have been expecting. With the right tactic, you can face all the challenges 2022 has to offer. If you require more help, you can contact marketing professionals and develop a personalized strategy.