How To Rank On Google Search: A Beginner’s Guide – No matter what business you do, it’s important to have an online presence because everyone searches for products and services online. More importantly, having an online presence is not enough; your website needs to perform well in the search engine.
Since the digital marketing field is becoming more and more competitive, small businesses prefer to hire a reputed SEO agency for their improving Google ranking. Igloo, a reputed SEO agency in Dubai, suggests some insightful strategies to improve search engine performance and boost ranking in Google. Continue reading to know about those strategies and best practices.
Best Practices for Higher Google Ranking
If you want to rank higher in Google, follow these best practices and tactics to improve your search engine performance and high authority.
1. Know Your Position from Google’s Perspectives
First and foremost, it’s crucial to know where do you stand in your niche and what are your website’s performance indexes. You can check out your website authority using different SEO tools. It will help you determine what SEO strategy will work for you.
Moreover, it will also help you to select keywords for your website. If you don’t have high domain authority, you can target low difficulty, high volume keywords to your website. So, the first thing is to check your website’s position in the search engine is the first step before applying any SEO strategy.
2. Conduct Smart Keyword Research
Based on your position, you need to do smart keyword research. Although difficult keywords have high volume, they are not ideal keyword selection because it’s hard to compete with a low domain score.
There are several free and paid SEO tools using which you can find relevant keywords in your niche. Choose long-tail keywords for targeting a specific audience. Look for Google’s recommendation from the autocomplete feature. It will give some idea of keyword selection.
3. Identify Search Intent of Your Target Audience
Once you find 5 to 10 keywords, you need to identify the user’s intent. Understanding the user’s intent will help you create relevant content that they are looking for. The best way to figure out user intent is to search the keyword in Google.
After you hit enter, you will find a lot of search results. Now, you can analyze them to understand what people want to know for this particular keyword. You can use “People also ask” in Google’s SERP to figure out the search intent of users. There are mainly three types of user intent: informational intent, transaction intent, and navigational intent.
4. Create High-Quality Useful SEO-friendly Content
Based on the keyword and user intent, you need to create high-quality useful SEO-friendly content. Poor and irrelevant content can increase your bounce rate, and users may not stay longer on your site.
SEO-friendly means you need to maintain proper keyword density and the general guidelines of SEO for a better search engine performance. Try to use the focus keyword in your title tags, meta descriptions, heading tags, introduction, conclusion naturally.
5. Internal and External Linking
Internal linking helps Google to recognize that your website has enough information for the user. It helps you to build a site structure. Another benefit of internal linking is visitors spend more time on your site.
External linking is a good way to improve your site rank and also authority. When you get links from high-authority sites, it indicates to Google that your site is a trusted one and authority in your niche.
6. Track Your Performance and Optimize Your Pages
Finally, you need to track your pages and figure out which pages are ranking on Google. Based on your performance, you can optimize those pages through content optimization, link building, etc.
Make your content more relevant and appealing by adding frequently asked questions on the topic and proper format. When you add these questions and properly format your content, chances are higher that Google can show them in featured snippets.
These are some simple ways that you can apply to your website for better ranking organically. There are other paid strategies to boost your ranking, such as social media marketing, Google Ads, Influencer marketing, etc. However, it’s better to work on organic traffic initially before applying any paid campaigns.
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