Ways To Incorporate Cybersecurity Into Your SEO Strategy – Business is increasingly taking an online approach by using digital media and platforms to reach and engage with audiences. This has flooded the internet with sensitive data and information. If this data isn’t adequately secured, this can fall into the wrong hands and be misused. Cyberattacks aren’t for a selected few — they can affect everyone, no matter the size of the business.
Fortunately, there are effective ways to enhance cybersecurity. In addition, you can also use cybersecurity to improve search engine optimization (SEO) rankings on search engines. To help you achieve the benefits of cybersecurity and SEO, here are ways to incorporate your cybersecurity into your SEO strategy.
1. Learn To Recognize Warning Signs
Using a marketing agency, such as marketing agency in Plymouth in England or any other within your locality, can marginally improve your SEO. However, a single cyberattack can quickly bring all that effort to naught. Most hackers target good-ranking websites and steal their ranking to improve their own or your competitors’ sites. This is referred to as negative SEO, and it can negatively impact your website in the following ways:
- Your site gets blacklisted by a search engine.
- Your business reputation is hurt, as your site will be publishing spammy content.
- Having spam ranking affects your SEO ranking.
However, data hacks are rarely sudden. Some warning signs always precede them. They’re enabled mainly by bots that present and disguise themselves as part of your usual traffic. Hackers use bots to crawl your site, searching for weak points where they can infiltrate your site to steal, corrupt or destroy data. Therefore, it’s crucial to pay attention to the signs of a looming cyber-attack.
Here are some warning signs to look out for:
- Strange Coding Scripts: If you notice an unusual code script in your website’s source code, that’s a sign that hackers have planted a spying code. They use the code to steal credentials, credit card data and other personal data from your site.
- Inability To Use Login Credentials: This is a sure sign that hackers have accessed your website and changed your login credentials.
- Receiving Security Alerts: If you receive a Google alert warning that your site isn’t available, this can signal a cyberattack. You need to confirm this from the security issues section on the Google console by checking for hacked URLs detected by Google.
- Random Error Messages Without Any Visible Issues: This is another sure sign that hackers have changed something in your website’s code.
Keeping an eye on these tell-tale signs allows you to act immediately to patch your site and to try and save your data and site’s reputation.
2. Conduct Regular Security Audits
The consequences of a cyberattack on a business are enormous. Besides the financial and data loss, compromised website security can lead to penalties from search engines. This means that your website will no longer rank or your target keyword ranking gets dramatically low. There’s also the possibility of your visitors seeing a warning, discouraging them from visiting your website.
To that end, always ensure you keep checking for the warning signs, especially Google alerts. In addition, it’s recommended to have a team of IT or a dedicated cybersecurity department to help you conduct regular checks for vulnerability and warning signs. Qualified professionals are able to effectively conduct checks and develop clear cyber protection as part of your SEO strategy.
3. Use Effective Scanning Tools
Among the best ways to prevent malicious attacks on your website is by using antivirus and threat detector software. These are scanners that are constantly at work looking for malware, suspicious HTML or PHP files on your server. They can stop the threats before they get into your system or alert you of an impending threat.
You can also use open-source web analytics to scan your log files for any irregular activity. Furthermore, tools that check the backlink profile are essential and help boost your website’s SEO while also tracking down unwarranted backlinks from SEO spammers.
4. Use VPN To Protect Your Privacy
A virtual private network (VPN) is a tool used to mask your original IP address, which effectively adds an extra layer of security to your site. You should ensure that the firewall of each user’s operating system’s is enabled to control network traffic and connection through a reputable VPN. A VPN increases security in three main ways:
- VPNs encrypt any sensitive data so that hackers are unable to access it.
- VPNs can intercept phishing attacks or malicious software from entering your system.
- VPNs mask IP addresses, even when accessing public Wi-Fi hotspots.
There are numerous VPN services available, some free and some paid. Free VPNs might not have the same features as some paid subscriptions, so you need to conduct research to find a good VPN and the one that suits your needs.
Cybersecurity matters and is no longer an option but a necessity in today’s online world. If you want your website and your data to be safe, you need a quality cybersecurity system in place. Not only will this save you from a cyberattack, but upping your cybersecurity would also keep off interference from your SEO ranking. All the more reason to incorporate cybersecurity in your SEO strategy.